With Covid-19 restrictions changing on a daily basis it might seem an odd time to consider Waiting Room TV.
Everything has changed, you’ll be relying on your existing clients more than ever. So right now might be the best time to review your marketing output across social media, website and the all important waiting room.
If you are fortunate to have clients travelling through your business then make sure your TV is on and playing appropriate content to catch their attention with that all important message.
If you aren’t ready to have clients in your waiting area yet then these tips will apply when business does return back to a ‘new normal’, invest some time now to prepare for the future.
These are my 6 top tips as to what should be playing on the TV:
1. Business relevant material.
You know all about your business, your client doesn’t. Educate them about aspects of the business, your team, what you do within the community, the type of business you carry out. Build up trust.
2. Your Covid – 19 processes and procedures.
Describe the various lengths the business has gone to to make the client and the team experience, safe and secure. Build up trust.
3. Sell your services, clinics, products and treatments.
Make sure you promote everything you do, particularly at this time. Create conversations, engage with clients in a gentle and informative way through the waiting room TV. Maximise client spend and book in their next appointment. Build loyalty.
4. Show a variety of content.
Create a playlist of relevant, industry specific content, with some serious and light hearted videos. This will make the wait time seem even quicker! We like to be entertained.
5. Part of a cohesive marketing approach.
Make sure any offers you have across your social media platforms and website are replicated on your TV. Create a cohesive marketing plan with your TV being part of that. A client may view a webpage for 12 seconds, they will be held ‘captivated’ for more than 120 seconds in front of the TV.
6. Use a professional service.
Like you I tend to go to a dentist if I have toothache, the vet if my dog is unwell, the garage if my car is playing up and the coffee shop to buy my daily brew – why? They know more than me, that’s what they do and they offer a professional service.
The Vet Channel supply and support waiting room TV to over 700 practices accross the UK including small independents and the some of the largest groups.