Video content is so important for your surgery website. I’m sure you’ve heard the term SEO and probably wondered why its so important. Well put simply if you’re not on the front page of a Google search (more than 80% of website search uses Google) then you are not going to be found. SEO – search engine optimisation uses a complicated algorithm to rank your website. Quite simply the more boxes you tick in this algorithm the more chance you have being at the top of the rank.
Its always best and cost less if you can enhance your SEO by avoiding Adwords (paying to rank higher but using certain search terms which I will explain next time!). One of the best ways is by keeping people engaged on your site we refer to this as dwell time or how long visitors stay on your website. This may also be referred to as “long clicks vs. short clicks.” The idea is that if people spend time on your website, it must have quality content. A great way to capture—and hold—visitors’ attention is to provide a short, compelling video.
Businesses that include video on their site generally see higher engagement rates, higher click-through rates, and higher conversion rates. In fact, 80 percent of people who watch a video will recall it even a month later and 12 percent will purchase the product from the ad. What does that mean to your surgery? It probably means a greater footfall – people entering the surgery, possibly not just when their pet is ill, perhaps to purchase product and use offer codes seen within specific videos on your website.
To humanize your brand, use video to connect to your audience with as close to a face-to-face interaction as possible. Our emotions are what tend to motivate our decision-making and the actions we take, so the use of both sound and moving images appeals to all our senses.
Using a video to showcase your brand’s personality helps visitors on your website get a better sense of who you are and what you stand for—which builds trust in your business—and the emotional connection is one of the reasons that keeps customers coming back.
How can The Vet Channel help?
When you subscribe to The Vet Channel part of the subscription includes 5 Practice Promotion videos. These are adverts specifically created for your surgery, with your branding and content. This could be for a clinic, a product, a surgery tour, a specific therapy. We recently created one for our clients to promote their K Laser treatment, from feedback this helped enhance their sales by over 500% – substantially increasing their surgery revenue. Click to see our example practice promotions.
Contact firstname.lastname@example.org to see how we can help.