Hints & TipsNew Media

Video content is ‘King’

By February 10, 2021 No Comments

During this time, the Covid Pandemic is limiting access to your existing clients as well as hindering the opportunity to find new clients. Are you using your social media channels such as Twitter, Facebook and Instagram to engage with your clients?
Using these channels will allow you to impart important information about your veterinary business, your processes, pet healthcare education and prevention? If so, you will understand the power of including video content in your posts is key.

If you’ve been putting off investing in video marketing as part of your overall digital marketing strategy, we’re here to help and can provide video content for you.

New ‘Downloadable Video’ social media category

With this in mind The Vet Channel have created a new category Social Media within your video library where you have access to pet healthcare educational content which you can download and then upload into your social media posts, take a look >> Social Media Videos

Current videos include:
Food Hazard information for Pancake day
Spot The Signs of an Emergency
Pet Travel Guidance after Brexit

You can add these videos into your channels. Proven to catch the eye of your potential clients leading to your practice rising up the Google results page.

To gain access to our social media content you need to subscribe to our waiting room TV service.

The service helps educate your clients whilst in the waiting room and when they are browsing on the internet using our free social media content videos.

Why should you use video in social media and your website?

Its all about search engine optimisation (SEO) and in particular – Organic – non paid for clicks.

The vast number of Google Universal Searches include video

Google Universal Search (GUS) is a method Google uses to blend matches from its search engines, such as images, videos or news searches, into webpage results. If you want to increase exposure and the chance to be seen, you should create or use video content and host it on YouTube. A Searchmetrics study says 62% of GUS include video and that 8 out of 10 include video results from YouTube rather than other video platforms.

Video search results have a higher click-through rate

Video helps site ranking, it also allows people to click on results and steer to your website. When compared to click through rates on plain text-based content. Video click-through is 41% higher. You’ll achieve higher traffic rates on your website, increased product and brand awareness leading to an enhanced return on investment on your video content creation budgets.

Video is 50x more likely to gain organic ranking than plain text results

If you’re trying to increase your Google search ranking – video is the key! A study from Forrester Research reveals video is 50 times more likely to achieve organic page ranks in Google than plain text results. There is less competition among video than plain text, it’s easier to rank well with video.

If your site has video – people stay for longer

Video will not only attract people to your site – it has the job of keeping them there. Search engines pay attention to how long people stay on your website, they assume that if you jump off quickly there was nothing of interest. With video on site, people will stay on for an average of two minutes longer. Google likes this as it shows that your content is both good quality and also engaging.

Self help videos – help you and the client leading to enhanced loyalty.

Articles, posts and content with videos will attract almost three times more inbound traffic compared to a text post. Posts with all three media types – images, video and lists will attract nearly six times more inbound traffic.

Video thumbnails will double the chance of being spotted

Google will add the thumbnail next to a video if it is available. This attracts the eyes of the user and increases the chance they will click it. Be aware though that they are directed to YouTube, not your website. They will see your content, but you want the SEO value of the video passed to your site. Data shows adding the thumbnail can double your search.

This uniform approach to digital marketing is proven to return on your investment – how many pet health plans, or vaccines would you have to sell to cover the cost? From as little as £1.20 a day you could be using The Vet Channel media deployment system.

To find out more click>>>

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