The Veterinary Services Market Investigation Order 2026 introduces new requirements designed to give pet owners clearer information about veterinary prices, prescriptions, medicines and pet care plans.
Under the Order, veterinary businesses will need to publish and make available pricing for a defined range of services. These include consultations, vaccinations, health plans, prescription fees, diagnostic tests, selected procedures and end-of-life care. The requirements also cover clearer information about written prescriptions and the opportunity for pet owners to purchase medicines from authorised third-party retailers. [schedule_1…t_schedule | PDF], [__Veterina…der_2026__ | PDF]
For veterinary practices, this creates an important communication challenge. Information must not simply be available. It needs to be clear, prominent, current and easy for clients to understand.
This is where The Vet Channel waiting room TV can help.
The Vet Channel can help
The CMA Order specifically recognises digital screens as a way to provide information within practice reception and waiting areas. The Vet Channel can transform detailed pricing and prescription information into concise, engaging and easy-to-read slides, displayed where clients are already looking. [__Veterina…der_2026__ | PDF]
Practices could use scheduled content to highlight:
- Consultation and commonly requested service prices
- Written prescription availability and the practice prescription fee
- Pet health plan costs, inclusions and important terms
- Links or QR codes directing clients to complete, up-to-date information
- Helpful reminders to speak to the veterinary team about treatment choices
This approach can reinforce information throughout the client journey without overwhelming reception teams or relying solely on printed notices.
Content can also be updated when prices, plans or regulatory information change, helping practices maintain consistent messages across their screens. Physical copies should remain available where required.
By presenting essential information alongside trusted pet health and preventative-care content, The Vet Channel can help practices turn a regulatory responsibility into a better, more transparent client experience.
If you have a TV in your waiting room, want to ind out more how The Vet Channel can help – please reach out and book a free consultation with your account manager Kate.