The Vet Channel 2025 Survey Results:
At The Vet Channel, we’re committed to delivering meaningful, engaging content that enhances the waiting room experience for veterinary practices across the UK. To ensure we continue to meet the needs of clients, we conducted a comprehensive survey.
This was across nine veterinary groups and hundreds of independent practices. The results are in and they speak volumes about how practices are using our platform and what they value most.
📊 Survey Reach and Response
We reached out to 765 veterinary practices, and we’re thrilled to have received 168 responses. This strong level of engagement reflects the importance of digital content in modern veterinary care and the trust practices place in The Vet Channel.
⏳ How Long Have Practices Used The Vet Channel?
The average usage duration of those surveyed is 7 years. Most practices having the platform for between 1 and 10 years, with our longest standing customers being 15 years!
This long-term adoption and loyalty, highlights the reliability and value The Vet Channel brings to veterinary teams and their clients.
🔁 Playlist Update Frequency
Most practices update their screen playlists once a month, ensuring content remains fresh, relevant, and aligned with seasonal campaigns or clinical priorities. We know it takes roughly 3 minutes to manage the playlist and keep it relevant.
🎓 Content Preferences
- 94% of practices use our educational content, making it the most valued feature.
- 66% use our social media content, helping them extend their reach beyond the waiting room.
- 67% take advantage of our bespoke content services, tailoring messages to their unique practice needs.
- 28% use Canva to create their own content, showing a growing interest in hands-on content creation.
📣 CMA Content and Satisfaction
A significant 73% of respondents expressed interest in more CMA-themed content, underlining the importance of client education during the Competition and Markets Authority inquiry period.
Perhaps most impressively, The Vet Channel achieved a Net Promoter Score (NPS) of 71.4, a world-class rating that reflects exceptional client satisfaction and loyalty.
💡 What This Means for Your Practice
These results confirm that The Vet Channel is more than just a screen in the waiting room, it’s a trusted partner in client communication, education, and engagement. Whether you’re using our educational library, bespoke services, or social media assets, we’re here to help you make every minute in the waiting room count.
We’re excited to continue evolving our platform in 2025, with new features and content designed to support your practice’s operational goals and client experience.
📩 Want to learn more or get started? Contact us at info@thevetchannel.co.uk or call 0114 399 0001.
📊 Key Metrics:
- Average Usage Duration: 7 years
- Playlist Update Frequency: Once a month
- Use of Educational Content: 94%
- Use of Social Media Content: 66%
- Use of Bespoke Content Services: 67%
- Use of Canva for Content Creation: 28%
- Interest in CMA-Themed Content: 73%
- Net Promoter Score (NPS): 71.4
💡 What This Tells Us:
- Most practices have been with us for between 1–10 years.
- Monthly playlist updates are the norm, keeping content fresh and relevant.
- Our educational content is a clear favourite, while Canva is still gaining traction.
- There’s strong demand for CMA inquriy-themed content.
- An NPS of 71.4 reflects world-class satisfaction and loyalty.
We’re proud to be a trusted partner in your waiting rooms and look forward to evolving our service even further in 2025.